Get Sale Ready: A Parent's Guide to Black Friday
Because we all know the real race is against the kids, the clock, and your Wi-Fi.
Black Friday is almost here, and if you’re a parent, you already know this isn’t just a sale.
This is an event. A mission. A strategic operation requiring snacks, stealth moves, and the kind of focus usually reserved for bedtime negotiations.
So grab your coffee (or… something stronger), and let’s get you Black Friday ready - Elk and Friends style.
Spoiler: It involves snacks, alarms, and adding things to your cart like it’s an Olympic sport.
Step 1: Prepare Your “Shopping Conditions”
Let’s be honest. Black Friday shopping as a parent is basically a sneaky mission where you have to get creative in order to distract the little ones to give you a moment to shop.
You need:
– One child occupied
– One child fed
– One child mildly distracted by something shiny
– And ideally, no one asking "Mum, where's my ... ?" every 14 seconds
If you can achieve a five-minute window of silence, you’re basically unstoppable.
Step 2: Add to Cart Like Your Future Self Depends on It
Because it definitely does.
Black Friday moves faster than a toddler with permanent markers.
The smartest thing you can do?
Add everything to your cart early.
No thinking. No second guessing. Just “Add to Cart” with the confidence of a parent who hasn’t had a full night’s sleep in four years.
When the sale hits, all you need is one heroic click to checkout.
We’ve made it easy — start with these parent favorites that always go fast:
Lunchboxes
Kid-proof, leak-proof, life-proof.
These bento lunchboxes keep everything exactly where it should be - even when backpacks get launched, dropped, flipped, or “carefully carried” upside down. With five fun colors to choose from, they make school days (and snack days) a whole lot cuter.

Porcelain Plates with Silicone Sleeves
Fewer spills, less chaos, more sanity.
Our porcelain plates with silicone sleeves keep mealtimes calm, colorful and wonderfully organised. The divided sections are perfect for fussy eaters, and the silicone sleeves add a fun pop of color (and extra stability). Pair them with our lids to prep meals or snacks ahead of time - fridge, table, done. 💚

Stainless Steel Bowls
For snacks, soups, tantrum snacks, “after snack” snacks…
These stainless steel bowls are lightweight, durable and endlessly handy. Perfect for prepping ahead, perfect for serving on the spot, and perfect for the million little moments kids say, “I’m hungry again.” They stack neatly and look adorable on the table, too.

Step 3: Set an Alarm. Then Another One.
If you think you’ll “remember” - you won’t! We’ve all lived through that moment of thinking it’s Tuesday when it’s actually Sunday.
Set an alarm.
Then a backup alarm.
Then one named “DON’T MISS THIS SALE (SERIOUSLY)” for dramatic effect.
Your future self will thank you.
Step 4: Plan Your Distractions Strategically
Welcome to the creative part of parenting.
Here’s some inspiration:
– A Bluey marathon
– A snack platter that looks way fancier than it is
– Telling them the vacuum is a “dragon” that must be chased
– A temporary “yes to stickers everywhere” situation (good luck and godspeed)
It’s only one day. You’ve got this.

Step 5: Make It a Christmas Power Move
Want to feel smug for the entire month of December?
Do your Christmas shopping during Black Friday.
Wrap it.
Hide it.
Forget where you hid it.
Find it again and feel like a festive superhero.
Need help choosing? We’ve made the cutest Elk and Friends Gift Guide with fun mealtime products that kids will actually love (and use).
Step 6: The Big Moment: Checkout + Celebrate
Sale goes live.
You’re ready.
Your cart is prepped.
The kids are temporarily distracted by a rogue piece of lint.
You checkout.
You WIN Black Friday!

